AGL has kicked-off a new integrated marketing campaign to make NSW consumers aware of their right to choose their electricity and gas retailer and of the savings that can be made by switching.
AGL believes it is much more cost-effective to acquire customers organically and has previously announced it wishes to sign-up 400,000 to 500,000 new customers in NSW by poaching them from Origin Energy and TRUenergy. AGL is now Australia’s second biggest energy retailer following Origin Energy’s addition of 1.65 million customers from its recent acquisition of Integral Energy and Country Energy from the NSW Government.
To support the new advertising campaign, AGL has introduced a new electricity plan called Advantage 7, which offers a 7 per cent standard discount on household electricity usage charges. This would represent a saving of just under $100 per year on a typical $1500 annual household electricity bill. Advantage 7 is available only on a 2 year contract. Customers with natural gas will also be able to benefit from a 5 per cent gas usage discount on top of the 7 per cent electricity usage discount.
It is great news for consumers that competition is heating up in NSW – increased discounting will help to alleviate some of the pain from the electricity price rises over the last couple of years.
Go to the Switchwise homepage to start a comparison to see how AGL’s new Advantage 7 offer compares to your current energy supplier.
You can watch AGL’s new TV commercials here: