Switchwise.com.au Blog

Posts Tagged ‘truenergy’

AGL starts NSW ad campaign and offers higher energy discounts

Monday, March 14th, 2011

AGL has kicked-off a new integrated marketing campaign to make NSW consumers aware of their right to choose their electricity and gas retailer and of the savings that can be made by switching.

AGL believes it is much more cost-effective to acquire customers organically and has previously announced it wishes to sign-up 400,000 to 500,000 new customers in NSW by poaching them from Origin Energy and TRUenergy. AGL is now Australia’s second biggest energy retailer following Origin Energy’s addition of 1.65 million customers from its recent acquisition of Integral Energy and Country Energy from the NSW Government.

To support the new advertising campaign, AGL has introduced a new electricity plan called Advantage 7, which offers a 7 per cent standard discount on household electricity usage charges. This would represent a saving of just under $100 per year on a typical $1500 annual household electricity bill. Advantage 7 is available only on a 2 year contract. Customers with natural gas will also be able to benefit from a 5 per cent gas usage discount on top of the 7 per cent electricity usage discount.

It is great news for consumers that competition is heating up in NSW – increased discounting will help to alleviate some of the pain from the electricity price rises over the last couple of years.

Go to the Switchwise homepage to start a comparison to see how AGL’s new Advantage 7 offer compares to your current energy supplier.

You can watch AGL’s new TV commercials here:

Switchwise welcomes TRUenergy

Monday, October 12th, 2009

We are pleased to welcome TRUenergy as a retailer partner on switchwise.com.au. Consumers will now be able to select and apply for TRUenergy’s electricity, gas and dual-fuel plans directly from the Switchwise website.

TRUenergy is the third largest power and gas supplier in Australia, servicing around 1.2 million homes and businesses and employing over 1,000 staff. TRUenergy is also a major energy generation company, operating power stations at Yallourn (Vic), Jamestown (SA) and Wollongong (NSW) as well as a gas plant near Port Campbell (Vic).

TRUenergy offers a range of energy plans to households in Victoria, NSW, ACT, Queensland and South Australia, including:

  • Go For More – 3% standard discount (4% in SA) and 3% pay on time discount on a 3 year contract
  • Go Easy – 3% pay on time discount (no fixed term contract)
  • Go Green – 3% pay on time discount on a 10% accredited GreenPower, 2 year contract

There are also a number of GreenPower options available on Go Easy and Go For More plans (10%, 20%, 50% or 100% Accredited GreenPower available).

NSW Government announces new electricity sell-off plan

Monday, September 14th, 2009

Further to our post in March, the Rees Government has announced an unusual plan to privatise NSW Government owned electricity assets. The plan comprises:

  1. A trade sale of the three energy retailers it owns – Energy Australia, Integral Energy and Country Energy;
  2. The sale of trading rights in power supplies from its three electricity generators;
  3. The sale of seven power station development sites; and
  4. A potential sale of the Energy Australia gas business.

However, if the sales process does not result in the creation of a new player in the generation market, the Government will press ahead with creating a new, vertically integrated energy company based around Integral Energy and selling it off via an IPO. The Government has also threatened that this might occur anyway should the bids not meet its price expectations.

The sale process appears quite unorthodox, with bidders being able to pick and choose which assets they might wish to acquire. I’m sure that will make the Government’s (or its advisers’) task of comparing bids challenging to say the least.

AGL and Origin Energy have both previously expressed interest in acquiring assets in the sell-off to strengthen their positions in the NSW market. They are also the strongest local bidders given their solid balance sheets. However, the Government needs to ensure strong interest from overseas companies such as International Power (owner of Simply Energy) and China Light & Power (owner of TRUenergy) as well as from private equity in order to maximise the sales proceeds (and degree of competition).

So what might this all mean for consumers? If AGL and Origin snap up two of the retailers then it could lead to less competition in the NSW retail market, although the market is currently not very dynamic. However, if a strong third player is created then there might start to be a reasonable degree of competition leading to better discounts and products for consumers.